At Irugoo, we aim to create a balanced platform where travelers enjoy a seamless experience and businesses thrive. To keep everything running and ensure top-notch service, we’ve structured several revenue streams. Let’s explain exactly how we make money, including specific fees and percentages supporting the platform.
1. Service Fees (10-15%)
Whenever a traveler books a service like a stay, car rental, dining reservation, or attraction through Irugoo, we charge a 10-15% service fee on the total booking value. This fee helps us cover operational costs, maintain our platform, and provide customer support. For example, if someone books a stay for $100, Irugoo takes $10-$15 as a service fee, while the rest goes to the business owner.
2. Subscription Plans for Businesses
We offer subscription plans for business owners who list their services on Irugoo, giving them access to more tools, analytics, and better visibility. Here’s a breakdown of the subscription tiers we offer:
- Basic Plan: $5/month – Ideal for small businesses that want to start listing on Irugoo with standard features like managing listings and responding to reviews.
- Pro Plan: $15/month – Includes additional features such as higher visibility in search results, access to customer insights, and promotional tools to boost bookings.
- Premium Plan: $35/month – Best for businesses looking for full-featured access, including priority listing, advanced analytics, and personalized customer support.
Businesses can choose a plan that fits their needs and pay monthly or annually. These subscription fees contribute to platform maintenance, the development of new features, and continuous improvements.
3. Promoted Listings (Optional)
Businesses can opt to promote their listings to reach more travelers. Promoted listings are displayed higher in search results and across relevant sections of the website. The cost for this feature depends on the competition in their category or location, but it usually ranges between $2 to $1000/Day for increased visibility. This is particularly helpful for high-traffic areas where businesses want to stand out.
4. Advertising
We also offer advertising space to travel-related brands and businesses on Irugoo. This could include banners, sponsored content, or targeted ads displayed across the site. Our advertising packages are tailored based on reach and placement, and prices vary. Businesses pay for these ads, allowing us to generate revenue while keeping the platform free for travelers to use.
5. Affiliate Partnerships (5-10%)
Irugoo collaborates with a network of affiliate partners in travel and hospitality. When a user clicks through to a partner site and makes a purchase (like booking a flight or ordering a service), we earn a commission. This commission typically ranges from 5-10% of the purchase value, depending on the agreement with our partners.
6. Irugoo Plus Membership (Subscription Fee)
For travelers who want a premium experience, we offer Irugoo Plus, an exclusive membership with benefits like:
- Up to 20% discounts on bookings,
- Early access to special deals,
- Priority customer service, and
- Unique travel perks.
The Irugoo Plus membership is available for a monthly fee of $5 or an annual fee of $50. This membership ensures travelers get the most value while we continue to develop new features and exclusive offerings.
7. Transaction Fees (2-3%)
Every time a transaction occurs on the platform (like booking a table at a restaurant or reserving a car), we take a 2-3% transaction fee. This fee helps cover payment processing costs and keeps our platform secure and reliable for users.
Example Breakdown of How We Earn
Let’s say a traveler books a stay through Irugoo for $200:
- Irugoo takes a 10-15% service fee: of $20-$30.
- The business pays a 2-3% transaction fee on the booking: $4-$6.
Why These Fees Matter
These fees help us maintain and improve the platform, ensuring that both travelers and businesses get the best possible experience. By balancing service fees, subscriptions, and optional features, we can continue to grow, innovate, and offer more value to the Irugoo community.
We aim to keep the costs reasonable for everyone, so business owners can focus on delivering great services while travelers enjoy seamless booking experiences.